Turning sign-ups into activated customers
We helped a fast-growing neobank rebuild onboarding around live customer signals, lifting activation and cutting early churn.
Client — Northwind
42%
higher activation
28%
less early churn
3x
faster journeys
The challenge
Northwind was acquiring users quickly but losing them before first value. Onboarding was fragmented across tools, and the team had no single view of where customers dropped off.
What we did
We unified customer profiles and built lifecycle journeys triggered by real behaviour — guiding new customers through verification and their first meaningful action.
The results
Within a quarter, activation climbed sharply and early churn fell as at-risk customers were re-engaged automatically.
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